Awareness and Comparative Perception of Green Products: A Study of Working and Household Women in Haryana
Abstract
This study investigates the awareness and comparative perception of green products among working and household women in Haryana, India. Using an exploratory research design, primary data were collected via structured questionnaires from 100 women across Karnal, Panipat, and Kurukshetra districts. Secondary data from academic and governmental sources supplemented the analysis. Statistical tools including t-tests, ANOVA, correlation, and regression analyses were employed using SPSS software. Results revealed significantly higher awareness and more favourable perceptions of green products among working women compared to household women. Regional variations further influenced consumer attitudes. Employment status and educational attainment emerged as significant predictors of green product perception, explaining 45% of variance. The study highlights the need for targeted awareness campaigns focused on household women and localized marketing strategies to promote sustainable consumption. These findings contribute to understanding socio-demographic drivers of eco-friendly consumer behavior and offer practical insights for policy and industry interventions aligned with global sustainability goals.
How to Cite
Aruna, Dr Darshan Arora, "Awareness and Comparative Perception of Green Products: A Study of Working and Household Women in Haryana", Vol. 3, Issue 6, 07-09-2025, pp. 1-12.
